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BizReport : December 5, 2014 Archive

December 5, 2014 Archive

Advertising | December 05, 2014

Expert advises what to watch for in 2015

No one knows what 2015 will hold for businesses. Will mobile payments erupt? Will social media dissolve? One expert believes 2015 will be the year direct brand relationships will once again be cultivated. >>

Blogs & Content | December 05, 2014

Top 3 reasons to make YouTube part of your holiday ad plans

YouTube may still be the place most of use look for funny puppy videos or cute babies, but Nielsen reports YouTube content is now reaching more 18-34 year olds than any cable network. That makes YouTube an important part of any marketing plan. One expert offers his reasons brands should put a rush on video content. >>

Domain Names | December 05, 2014

Study: New domains offer .COM alternatives

While many experts continue to suggest brands stick with .COM domain extensions, one new report indicates alternative domain extensions - those known as Generic Top Level Domains (gLTD) are growing in popularity. >>

Advertising | December 05, 2014

Top tips to maximize holiday ad budgets

Holiday ad campaigns are in full swing, but there is still time to adjust and optimize for great impact. That's the word from one expert who says cross promotion could be very important for 2014 holiday revenue. >>

Advertising | December 05, 2014

Expert: Real time efforts to boost rewards this holiday season

Over the next few weeks retailers using real time marketing efforts may see better results than those marketers who are using older advertising methods. That's the word from one expert, he explains. >>

Advertising | December 05, 2014

How to create a better multi-device ecommerce strategy

The holiday season is the time where somebody says "I know so-and-so wants a sweater and I think I know exactly which one it is. I'm going to go online, order the large, do it while commuting, and I expect it all to be turnkey." As a result of this kind of behavior, conversion rates on smartphones will be higher during the holiday season, says one expert. >>