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BizReport : December 4, 2014 Archive

December 4, 2014 Archive

Mobile Marketing | December 04, 2014

50% of UK Christmas shoppers will be showrooming

Showrooming is now commonplace but, as consumers seek out the best prices and deals for their festive shopping, retailers will, more than ever, need to keep in mind the power shoppers have in the palm of their hand. >>

Advertising | December 04, 2014

Google: An ad served does not equal an ad viewed

Online ad viewability is not a new problem, but a new study released by Google underlines just how many display ads are never seen by human eyes and highlights those factors that affect viewability. >>

Ecommerce | December 04, 2014

UK: Higher online conversion rates predicted for Q4 2014 versus 2013

New and improved online retail services such as click and collect and same-day deliveries will see online Christmas conversion rates increase by over a third compared to the rest of the year, according to predictions made by price comparison technology firm Become Europe. >>