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BizReport : December 3, 2014 Archive

December 3, 2014 Archive

Mobile Marketing | December 03, 2014

The key to mobile success for the 2014 holidays

According to one expert the 2014 holiday season will highlight a shift in the way shoppers use mobile devices. To date, most have used mobile devices to compare prices or look for store availability, but this year one prediction is that mobile will shift to become a bigger player in purchase intent. >>

Ecommerce | December 03, 2014

Study: Retailer sites top way shoppers research

Retailers who want to increase revenue this holiday season should look at how product pages are set up. That is the takeaway from a new Lab42 study which indicates retailer websites are the top way shoppers find product details to research gifts. >>

Ecommerce | December 03, 2014

The devices shoppers will and won't use to purchase

As we move into the busiest part of the 2014 holiday season, many retailers are focusing on sales to drive purchasing. One expert, though, believes retailers need to focus more on experience. >>

Mobile Marketing | December 03, 2014

MCommerce RoundUp: Payment options and trends

Mobile payments are growing in popularity across the board. From using mobile wallets to pay for items in-store to different ways to pay for mobile goods - through mobile and online games and digital content. >>

Ecommerce | December 03, 2014

Record-breaking Cyber Monday spending via desktop

Any speculation that Cyber Monday is declining in importance has been blown away by record-breaking spending on desktops this year, according to figures just released by ComScore and Adobe. >>

Ecommerce | December 03, 2014

Online checkouts can be as frustrating as a trip to the mall

Shopping online during peak times such as Black Friday and Cyber Monday is supposed to be less stressful yet, according to new research released by analytics startup Formisimo, three-quarters of shoppers who began a purchase online abandoned it due to frustration. >>