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BizReport : Search Marketing : November 20, 2014

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites.

by Helen Leggatt

If you want to encourage mobile searchers to click through to your website you may want to ensure that you earn Google's approval in the form of a 'mobile-friendly' badge.

If your website avoids the need for such software as Adobe's Flash, text is readable without the need to zoom, links are sufficiently spaced out to avoid fat-finger syndrome and content is appropriately sized to avoid scrolling, then you're in with a chance.

According to an announcement made on Google's Official Webmaster Central blog on Tuesday, "We see these labels as a first step in helping mobile users to have a better mobile web experience".

Google also mentioned on the blog that they are experimenting with using the mobile-friendly criteria as a ranking signal.

Earlier this year, Google attempted to make mobile-friendly sites stand out within search results by introducing a tag that warned people about faulty redirects on mobile browsers.

Research carried out earlier this year by web and mobile optimization firm Yottaa found that mobile sites with four or more redirects are making mobile users wait more than 16 seconds before the site they are trying to access renders successfully - that's twice as long as mobile sites with no redirects - and that extra waiting can seriously affect conversions.

Image via Shutterstock

Tags: Google, mobile, search

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