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BizReport : Social Marketing : November 27, 2014


Unruly IDs the most shared videos of 2014

Social media has become more about sharing over the past year, and those shares are helping some brands broaden their organic reach. Marketing tech hub Unruly has identified the most shared social videos of the year, and the findings might shed light on how other brands can engage through video.

by Kristina Knight

Unruly has released a list of the Top 20 Global Social Video Ads; the most shared was an ad collaboration between music artist Shakira and yogurt brand Activia. The "La La La" song and ad garnered more than 5.8 million shares across Facebook and Twitter. The closest competitor to the ad was the 20th Century Fox clip "Devil Baby Attack" with 2.1 million shares.

The Shakira/Activia clip is now the most shared ad of all time, surpassing VW's 2011 Super Bowl ad.

"This year we saw a hat-trick of global sporting events. Advertisers responded by investing in powerful ads that conveyed the excitement, triumph and exhilaration of these global water cooler moments," said Unruly's President, US Richard Kosinski. "With 300 hours of content uploaded to YouTube every minute and more than a billion video views on Facebook every day, consumers are inundated with content in their social feeds, so when a brand can create such a highly shareable video you know they've hit something special. Many of the most successful ads this year tied their social videos to a social cause and we saw a range of online video genres utilized by brands, from music videos and prankverts through epic love stories and playful sing-alongs."

Other videos that made the list include:

• Nike's "The Last Game"
• Budweiser's "Puppy Love"
• Cardstore's "World's Toughest Job"

Image via Shutterstock

Tags: social marketing, social sharing, social video sharing, Unruly, video content, viral marketing










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