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BizReport : Ecommerce archives : November 18, 2014

Survey shows men keener to shop in-store than women

Men are not generally known for their love of trawling around stores, so a survey of UK consumers threw up some interesting findings in relation to Christmas shopping.

by Helen Leggatt

The number of High Street stores in the UK is, once again, in decline. Between January and September of 2014 964 town centre store closures were recorded by a study by PricewaterhouseCooper and The Local Data Company. That figure is 2.5X the number of closures for the whole of 2013.

However, according to a survey of 1,000 people in the UK by Broadband Genie, many will still head to a store to do their Christmas shopping. The figures show that consumers will fairly evenly divide their online and store shopping with 45.8% stating they would be doing their shopping online and slightly more (54.2%) heading to the High Street.

What's perhaps unusual about their findings is that more men than women said they intended to do their Christmas shopping in a store, rather than online - 55.7% versus 46.7%.

Older shoppers, those age 55 and over, are more inclined to shop in a store (62%) than online (37%), while younger consumers, aged between 18 and 34, are much more likely to shop online (47.5%).

Wherever Brits intend to do their Christmas shopping, research has found that financial worries are still front of mind in the UK. In a bid to keep on top of their finances, many have already started their Christmas shopping, according to a recent survey from, and retailers can take advantage of this and help spread the financial burden by offering early deals and promotions - both online and in-store.

Image via Shutterstock

Tags: Christmas, ecommerce, festive season, in-store, online, research, UK

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