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BizReport : Social Marketing : November 03, 2014

Study: Travel, Politics most-shared content topics

With so many consumers using social networks not just to share pictures of kids but to stay on top of current events, new data out from AddThis could help brands connect better. According to their study of social media in Q3 2014 content about Travel (11%), Politics (9%) and Home (8%) were most likely to be shared via users' social media accounts.

by Kristina Knight

The top sharing services continue to be Facebook (36% share of market), Twitter (15% share) and Facebook Like (13% share). Overall 62% of consumers are sharing content via social networks while 16% share through blogging platforms and 8% share via sharing tools.

Other interesting findings from the AddThis Q3 report include:

• Sharing for political/current event content spikes between 5-8am
• Style/fashion and entertainment content shares spike between 6pm - 12am
• Sports content is shared consistently each day, with spikes on weekends
• 187% of traffic to parenting content sites was from mobile
• Educational content grabs 74% more traffic from desktops than mobile devices

"When it comes to mobile content, the categories that saw the most engagement, as defined by page views over the quarter were family and parenting, travel and retail. Specifically, pregnancy related content saw 187 percent more traffic from mobile. Retail content received 6.3 percent of mobile traffic and travel content received 6.1 percent of mobile traffic," writes AddThis.

According to AddThis just over one-third (37%) of all online traffic is from a mobile device, a 4% increase between June and October.

Image via Shutterstock

Tags: AddThis, brand social marketing, social marketing, social sharing

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