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BizReport : Ecommerce : November 20, 2014


Third of UK online retailers are not ready for the Christmas rush

Stores are being decked out with tinsel, ads are increasingly snowy, and consumers' thoughts have long been in gift-buying mode. However, according to recent research by ecommerce agency Ampersand, many retailers are not yet ready for the festive rush.

by Helen Leggatt

Ampersand's research indicates that one in three UK retailers is yet to get their ecommerce ducks (or is that turkeys?) in a row for Christmas despite 95% of the country's population intending to do at least some of their gift shopping online.

In particular, Ampersand focused on four basic services that retailers should have in place including:

- a persistent cart that allows consumers to add items to a basket on one device and checkout on another: 41% of retailers do not offer a persistent cart including top retailers such as John Lewis, Debenhams and Monsoon;

- a transactional mobile site: most retailers have cottoned on to mobile websites with just 6 of the top 100 retailers not offering one including Zara and Pets At Home;

- express delivery (Sunday, same day or next day): Just 4 of the top 100 online retailers offer Sunday delivery, although 64% offer next or same day; and

- free, easy returns: 26% of online retailers do not offer free returns.

According to Darryl Adie, managing director at Ampersand, "retailers need to do everything in their power to make the mobile shopping experience easy for consumers, especially during the Christmas rush. Those that are yet to offer basic services that consumers demand are in danger of missing out on potential revenue and customer loyalty".

Anna Moskvina / Shutterstock.com






Image via Shutterstock

Tags: Christmas, ecommerce, holiday 2014, retail, UK








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