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BizReport : Ecommerce archives : November 11, 2014


Royal Mail: British SMEs plan an early start to Christmas promotions

Pricing tactics will be the most implemented strategy this Christmas among British SME's, according to research from the Royal Mail, as will beginning Christmas promotions a week earlier than last year.

by Helen Leggatt

Royal Mail's study of more than 300 SMEs (up to 250 employees) reveals that pricing promotions will be the top tactic to attract customers this Christmas. More than half (57%) of SMEs surveyed intend to use this tactic with free delivery coming a close second (55%).

The research also highlighted that, of the SMEs who export, nearly two-thirds (64%) expect international orders as a proportion of overall Christmas sales to increase this year - up from 51% who expected the same last year.

"Royal Mail's study of UK's SME online retailers shows competition for customers will start earlier this year, with price promotions the key tactic for online retailers as well as offering free delivery and returns to their shoppers," said Nick Landon, managing director of Royal Mail Parcels.

As well as using the Royal Mail's services for Christmas deliveries, many consumers in the UK plan to use a Click and Collect service this year, according to research research released by address capture firm Postcode Anywhere.

"We know from our own research that the cost of delivery and inconvenient delivery times are the two biggest obstacles of online shopping, making click and collect an increasingly attractive option," said Guy Mucklow, CEO of Postcode Anywhere.






Tags: Christmas, pricing strategy, promotions, small business, UK








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