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BizReport : Trends & Ideas archives : November 24, 2014

Netflix dominates U.S. peak Internet traffic

While Amazon may have doubled its share of video streaming over the past 18 months, Netflix is now the main driver of US web traffic responsible for over a third of broadband data, according to a new report from Sandvine.

by Helen Leggatt

Netflix now accounts for 34.9% of downstream traffic during peak hours in the US, according to Sandvine's twice-yearly Global Internet Phenomena Report. That's up from 32% last year.

Meanwhile, YouTube accounts for just over 14% and Netflix's nearest rival, Amazon Instant Video, a mere 2.6%. However, Amazon has almost doubled its share of the market in just under 18 months.

"With both Netflix and Amazon Instant Video gaining bandwidth share in North America during 2014, it will be fascinating to see how a standalone HBO Go streaming option will impact networks when it launches in 2015," said Dave Caputo, president and chief executive of Sandvine.

"The dynamic streaming video market underscores how important it is that operators around the globe have the business intelligence and big data solutions in place to understand the ever-changing behavior of their subscribers."

YouTube accounts for 20% of mobile traffic, beating out Facebook at 19%. Facebook saw its mobile and fixed traffic increase 60% and more than 200%, respectively, after adding the Autoplay video feature in September, found the report.

Typical mobile usage grew to 118mb per month, up from 102mb. Entertainment outpaced social networking traffic on mobile.

Sukharevskyy Dmytro (nevodka) /

Image via Shutterstock

Tags: broadband, streaming video trends, video

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