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BizReport : Advertising : November 11, 2014


Ad Roundup: Native, mobile and email tools released

In today's roundup: solutions are launching into the online space that should allow for better campaign targeting and engagement across channels. Here are the details:

by Kristina Knight

First, Marin Software has integrated Yahoo Gemini into their platform. Ealier this year Yahoo launched their Gemini platform which utilizes native advertising and mobile search to optimize content to consumers. The integration of this data to Marin's platform offers brands the ability to create a more personalized customer experience through targeting across search, social and display ad channels.

"Native and mobile advertising are two of the fastest growing areas in digital marketing, allowing marketers to get in front of consumers with ads highly relative to their interests," said Matt Ackley, Chief Marketing Officer and Senior Vice President of Product at Marin Software. "By integrating Yahoo Gemini into the Marin ad cloud, marketers will be able to see the performance of their Yahoo native ad campaigns right next to their other digital campaigns. Such insight into the customer buying journey is golden."

And VerticalResponse has launched an autoresponder option for brands' welcome emails. Experts advice email marketers to send 'welcome' messages to new list sign-ups. The VerticalResponse tool automates this, saving marketers time and allowing them to create seasonal welcomes that could include promotions, product detail and other rich content.

"It's essential to connect with new subscribers as soon as possible, when their attention is at its highest," said David Shiba, VerticalResponse general manager. "Using our new autoresponder feature, busy small businesses can roll out that virtual welcome mat and immediately engage with their new contacts without any extra time or effort."






Image via Shutterstock

Tags: advertising, advertising tools, ecommerce, email marketing, Marin Software, VerticalResponse








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