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BizReport : Ecommerce : November 03, 2014

95% of Brits plan to use click and collect this Christmas

Online retailers serving the UK must prepare themselves for a delivery trend that nearly all consumers plan to use this coming festive season - click and collect.

by Helen Leggatt

According to a survey of 2,400 shoppers in the U.K. by address capture firm Postcode Anywhere, a whopping 95% of consumers plan to use a click and collect service this Christmas.

The main reason cited for using this delivery option was the convenience of not having to wait at home all day for a delivery, followed by avoiding the costs of shipping. With finances front of mind this Christmas, 85% of those surveyed said they expect click and collect options to be a free service.

The popularity of click and collect in the U.K. jars with that of the U.S. According to Postcode Anywhere's report, 88% of Americans have never heard of click and collect and, while two-thirds of U.K. consumers have used the service, just 9% of Americans had.

"We know from our own research that the cost of delivery and inconvenient delivery times are the two biggest obstacles of online shopping, making click and collect an increasingly attractive option," said Guy Mucklow, CEO of Postcode Anywhere.

"Consumers want to be able to receive their purchases at a time and place that suits them. For retailers there is the added benefit of increased footfall - something that the rise in online shopping has harnessed. Studies have found that 40% of consumers are proven to pick up something extra in store whilst collecting their click and collect order."

Paul J Martin /

Image via Shutterstock

Tags: delivery solutions, ecommerce, UK

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