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BizReport : November 28, 2014 Archive

November 28, 2014 Archive

Mobile Marketing | November 28, 2014

Brands: How to ensure rogue apps aren't damaging to you

There is danger in the app space for many brands. While consumers are using apps to connect and shop, there are unscrupulous types who put out rogue apps that can be damaging to legitimate businesses. >>

Ecommerce | November 28, 2014

Top tips to drive purchases

Mobile is expected to drive nearly 50% of all online traffic between Black Friday and Cyber Monday. Mobile sales are also expected to account for almost 25% of online sales during that time. Here's how brands can use mobile to thrive during the holiday season. >>

Mobile Marketing | November 28, 2014

Brands: How to protect yourself in the app space

Mobile apps are easy to create and, through an ever widening network of app stores, easy to distribute. The public has an almost insatiable appetite for mobile apps that promise to save them time or money, and that is where some consumers - and brands - can begin to see trouble. >>

Mobile Marketing | November 28, 2014

25% of smartphone owners have used mobile wallet technology at least once

Retailers may notice that more of their customers want to pay using their smartphones this holiday season, according to new research from Blueshift Research. >>