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BizReport : November 26, 2014 Archive

November 26, 2014 Archive

Internet | November 26, 2014

Expert: Why marketers should watch augmented reality

If the past 10 years have marked the "Age of the Superphone," what will be the next wave in consumers, content, and devices? One expert suggests Google's recent $542 million investment in stealthy company, Magic Leap, signals the maturity of the field of Augmented Reality (AR), which could be a game-changer for brands. >>

Ecommerce | November 26, 2014

Top 6 tips to set retailers up for the 2014 holidays

The busy holiday season is upon us, but there is still time to tweak strategy to make the most of it. One expert offers his top 6 tips for retailers to create a solid strategy for the New Year. >>

Blogs & Content | November 26, 2014

Expert: How to better leverage content via mobile

Once advertising and media strategists believed that smaller device equaled smaller content. If a 30 second spot was created for the Super Bowl, agencies would edit the creative asset down to a 15 second spot intended for mobile. That has changed, but some still struggle with the content aspect of mobile marketing. >>

Blogs & Content | November 26, 2014

Blogs play an important role in the path to purchase

New research has revealed the significant role of blogs in the path to purchase, particularly among younger Internet users. >>