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BizReport : November 20, 2014 Archive

November 20, 2014 Archive

Mobile Marketing | November 20, 2014

Study: 3/4 will use phones for holiday shopping

Beacons and near field technology are more familiar to shoppers than many brands may realize. That is the takeaway from a new Placecast survey, conducted by Harris Poll. According to the report more than half (52%) of shoppers will smartphones are 'aware of' in-store beacons even though only about 15% of interacted with the beacons to date. >>

Ecommerce | November 20, 2014

Studies: Shoppers want connection

Moxie Software has released a new study which indicates retailers may be missing out on online sales because they lack the personal touch. According to researchers nearly three-quarters (72%) of shoppers are looking to brands to give them product information and other content, and they want that content to be based on shoppers' on-site habits. >>

Email Marketing | November 20, 2014

Brands: What to prep now for Thanksgiving Weekend

Let's put it this way, the holidays are stressful. Most companies are resource strapped as it is. The Adaptive Email Network does the hard work of optimizing delivery for you--as a result, you can focus on your product and core technology. >>

Search Marketing | November 20, 2014

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites. >>



Ecommerce | November 20, 2014

Third of UK online retailers are not ready for the Christmas rush

Stores are being decked out with tinsel, ads are increasingly snowy, and consumers' thoughts have long been in gift-buying mode. However, according to recent research by ecommerce agency Ampersand, many retailers are not yet ready for the festive rush. >>