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BizReport : November 13, 2014 Archive

November 13, 2014 Archive

Advertising | November 13, 2014

Expert: Expect cross-channel to be big in 2015

A few major topics have been dominating advertising trends over the last year - specifically cross-channel, native, programmatic and real-time bidding. Cross-device is one of the most prominent, with consumers constantly switching from desktop to mobile to tablet throughout their day. According to one expert brands with cross-device and cross-channel strategies could fare well in the new year. >>

Loyalty Marketing | November 13, 2014

Top 3 tips to implement an engagement-based loyalty strategy

There are two basic types of loyalty programs: transcational programs which focus on driving repeat sales from a single customer and engagement based which focus on rewarding customers for interacting with brands and providing user generated content like reviews. >>

Ecommerce | November 13, 2014

Brands must adapt marketing strategies to address the reality of Empty-Nester women

Female Empty-Nesters are a far more dynamic, up-to-date and tech-savvy generation of consumers than has previously been defined, according to new research from Influence Central and Vibrant Nation. The two organizations surveyed 600+ American women over the age of 45 who had no children living at home under the age of 18 to better understand the demographic's purchasing decisions and choices. >>

Trends & Ideas | November 13, 2014

Survey reveals Americans' lax attitude to online password management

The Federal Trade Commission receives millions of complaints each year with identity theft consistently topping the list. However, according to new research one in five Americans continue to use the same password they use for banking on a variety of other websites. >>