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BizReport : November 12, 2014 Archive

November 12, 2014 Archive

Email Marketing | November 12, 2014

Message Systems releases SparkPost

Small and medium sized businesses continue to have problems harnessing the power of email in their marketing mix. A new release out from Message Systems is set up to give businesses of all sizes an email advantage by opening premium level email options to all. >>

Ecommerce | November 12, 2014

China's Singles Day is ecommerce on steroids

China is the country with the world's largest online population and, in the first hour of Singles Day, US$2 billion of goods were sold by Alibaba in what has to be the world's biggest retail event. >>

Mobile Marketing | November 12, 2014

Businesses without a mobile app or website risk alienating Millennials

Millennials are the most tech-savvy generation and live with and through their mobile devices. Yet, many businesses still fail to optimize their websites for mobile and are potentially alienating a significant customer base. >>

Trends & Ideas | November 12, 2014

Most Americans believe all-day store opening on Thanksgiving detracts from traditional celebration

How do you feel about stores being open on Thanksgiving Day? According to new research from LoyaltyOne, half of Americans thinks it is a bad idea, although that attitude is very age-dependent. >>



Ecommerce | November 12, 2014

Study: Shipping costs cause of abandoned carts

As it turns out shipping costs are a bigger factor for online shoppers than many experts may have thought. That is the takeaway from a new Visual Website Optimizer study which indicates about one-third (28%) of shoppers abandon online shopping carts because of shipping costs. >>

Loyalty Marketing | November 12, 2014

Brands: Why you need engagement-based loyalty

Consumers like loyalty programs, but did you know there is a difference between transactional and engagement-based loyalty programs? One expert believes brands should use engagement-based loyalty systems to tap directly into the opinions and experiences of their customers. >>

Ecommerce | November 12, 2014

Adobe: Retailers banking on early shoppers

Retailers are banking on early shoppers this holiday season. That's the takeaway from Adobe's 2014 Digital Index Online Shopping Forecast which indicates the lowest prices of the season will hit stores before Thanksgiving. >>