RSS feed Get our RSS feed

News by Topic




BizReport : November 11, 2014 Archive

November 11, 2014 Archive

Blogs & Content | November 11, 2014

Travel the focus of new platform

Travel continues to bring consumers online. Researching vacation destinations, planning business trips and sometimes just looking at what is 'out there' are just some of the ways consumers are engaging with travel content. New this week, the ADARA Magellan Platform, set up to help advertisers and brands engage with travel minded consumers. >>

Advertising | November 11, 2014

Ad Roundup: Native, mobile and email tools released

In today's roundup: solutions are launching into the online space that should allow for better campaign targeting and engagement across channels. Here are the details: >>

Advertising | November 11, 2014

Study: SMBs diving farther into data

Small businesses are taking a smarter look at data. That's the takeaway from new data out from Constant Contact which indicates that although data continues to be hard for SMBs to harness, more SMBs are looking to data to help bridge the gap between ad campaigns and customers. >>

Loyalty Marketing | November 11, 2014

Study: Shoppers loyal to brands that share values

A new study out from SAP indicates shared values are a leading reason shoppers become loyal brand shoppers. While price and availability continue to be important, people seem to be more focused on brands that are 'like them'. >>



Trends & Ideas | November 11, 2014

Digital budgets to increase as companies strive to connect with consumers

A new study released by global research firm Gartner reveals that digital marketing budgets among large organizations are forecast to rise by 8% in 2015. >>

Mobile Marketing | November 11, 2014

53% of Thanksgiving Day online shopping will take place via mobile

For the first time ever, more than half of online shopping on Thanksgiving Day will come via a mobile device, according to IBM's Digital Analytics Benchmark. >>

Ecommerce | November 11, 2014

Royal Mail: British SMEs plan an early start to Christmas promotions

Pricing tactics will be the most implemented strategy this Christmas among British SME's, according to research from the Royal Mail, as will beginning Christmas promotions a week earlier than last year. >>