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BizReport : November 7, 2014 Archive

November 7, 2014 Archive

Ecommerce | November 07, 2014

Top 3 tips to improve customer service

Customer is king. It's an adage as old as retail itself, but with the internet and social media and physical stores, sometimes customer service is lost in the shuffle. Many experts are advising that the customer experience - meaning customer service - needs to be fluid through stores, online and mobile sites and social media. One expert offers his tips to create a more fluid customer experience. >>

Advertising | November 07, 2014

Expert Advises: Know the intent

As more consumers move to ecommerce and social networks they are sharing more and more about their likes and dislikes. This kind of information can be crucial to brands because it builds on the traditional targeting methods of demographic, behavior and context. >>

Blogs & Content | November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert says the change is actually an evolution in content consumption. >>