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BizReport : Ecommerce archives : October 07, 2014

U.K. university students head to High Street, not online, for clothing

Freshers week is over in the U.K, and it is time for new students, and those returning, to knuckle down to study. And, while their budgets may be somewhat frugal, those students will be doing some clothes shopping between lectures and assignments. But where are they shopping?

by Helen Leggatt

According to a new report by UCAS Media, university students in the U.K. are more likely to head to the high street to purchase items of clothing (70%) rather than log on to the Internet (23%).

The survey of 18,440 students from the previous academic year (2013/2014) also found that students are more likely to have their interest piqued by a discounted price (42.5%) than loyalty rewards (16%) or even free gifts (15%).

The survey also highlights the types of media students are consuming and their social network of choice:

- 73% buy music online; 10% buy music on the high street;
- 40% stream video
- 9% watch Netflix at least once a week
- 29% watch television online on a PC or laptop;
- 14% watch television on Freeview;
- 34% are likely to subscribe to a print publication/newspaper if offered a discount and 28% to an online publication;
- 92% of students use Facebook;
- 56% use Twitter;
- 42% use Instagram;
- 38% are on SnapChat.

CollectPlus, a joint venture between retail payment network PayPoint and independent parcel carrier Yodel, has recently reported on the success of their click and collect service for students, introduced to Leeds University's on-campus store, Essentials, earlier this year.

According to Catherine Woolfe, marketing director at CollectPlus, the service has been embraced by students who can have their online purchases delivered to the on-campus store rather than their student accommodation.

"With online shopping very popular amongst the student demographic who have grown up with the internet and expect convenience, there's proven to be a huge appetite for click and collect and returns services on campus," says Woolfe. "As part of our expansion strategy, we are looking to find new types of locations that suit customers' busy and variable lifestyles as a means of further improving the delivery experience for them."

Image via Shutterstock

Tags: ecommerce, education, students, UK, university

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