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BizReport : Social Marketing : October 29, 2014


Top 3 tips to win with social this holiday season

We're still a month away from Thanksgiving, but many retailers and brands are already in the midst of their holiday season campaigning. One expert believes social could be the way more brands connect and engage. Here are Engagor's top 3 tips to win with social this holiday season.

by Kristina Knight

First, prep, prep, prep.

"Many companies aren't adequately prepared to address the holiday rush simply because they started their holiday planning too late. It's important to make sure you have a well-defined strategy in place before the holidays have even crossed your customers' minds. Think back to last year - if you had a high volume of customer service messages between Thanksgiving and Cyber Monday, plan ahead with ready-made (customize where appropriate) responses to ensure customers are directed accordingly and aren't ignored," said Folke Lemaitre, Founder and CEO, Engagor.

Second, add offline components to social strategies.

"Hashtag campaigns and social offers are effective, but getting customers physically in front of the brand is just as important to create a total customer experience during the holiday season. Macy's annual Believe campaign does this well by getting customers into retail stores to drop off their letters to Santa, while looping the visit back into social by encouraging customers to share pictures with #MacysBelieve," said Lemaitre.

Third, plan campaigns that cross channels.

"It's no longer enough to only offer email promotions or social giveaways. To get the most traction, develop a campaign with a strong name (give it a name people will remember) and takeaway that can layer social into a broader marketing campaign. Sephora saw great success with its Sephora Claus holiday campaign, where the cosmetics brand created a holiday microsite and encouraged fans to connect their Twitter accounts to "wish" for a beauty product. One wish was granted each day for 30 days, and the wishes were able to boost social engagement with nearly 50,000 Tweets overall," said Lemaitre.






Image via Shutterstock

Tags: 2014 holiday shopping, Engagor, social marketing, social media strategy, social network tips








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