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BizReport : Research archives : October 02, 2014

Survey: Most create videos as keepsakes

A new survey out from Animoto indicates most consumers who create video clips are doing so to capture a memory. According to researchers 72% of consumers create video as keepsakes, and 80% make these videos to keep in touch with family/friends.

by Kristina Knight

The Animoto Video Creation Survey finds most (85%) of consumers 'enjoy' creating videos; about three-quarters (76%) have shared a video on Facebook while half have sent emails with videos attached or uploaded a clip to YouTube.

"The next generation of home movies is here," said Brad Jefferson, CEO and Co-founder of Animoto. "Today's consumers are inundated with devices, apps, and software that are all increasingly helpful in shooting, editing, sharing and watching personal video. We were curious about how people thought about capturing video and what motivated them to edit their personal video clips. The survey showed consumers are actively interested in creating videos that can be shared and watched numerous times. They're inspired to bring their life stories to video, so they can preserve their memories and experience them in a meaningful way with friends and family."

But what about older videos that are still on VHS or even - gasp - 8MM? There's an interesting addition to the online space - and something that could be useful to both small business owners/entrepreneurs as well as families: Legacy Republic. The new platform, launched with $6 million in funding from YesVideo, is billed as a mission driven marketplace for home videos and images.

"We have reached a critical time at which decades of family memories that have been captured through analog media are at the point of deterioration or at risk of complete loss," said Legacy Republic's head, Brian Knapp. "By helping friends, families, and communities understand the importance of preserving priceless family memories, irreplaceable photos in albums and video-captured moments will be safe and secure for generations to come."

Here's how it works: a consumer contacts their Legacy Maker who is trained in preserving family photos, videos and other mementos. Using an iPad app, the Legacy platform takes the images or videos and 'places' them in a digital form where the pieces of family history don't degrade.

Image via Shutterstock

Tags: Animoto, images, Legacy Maker, video, video content, video sharing

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