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BizReport : Mobile Marketing : October 10, 2014


Study reveals how many times a day Brit smartphone users pick up their device

Between the moment they wake up, to the time they go to bed, the average smartphone user in the UK carries out a whopping 221 tasks on their device every day, according to new research released by TecMark.

by Helen Leggatt

Untitled.pngIn their study of 2,000 smartphone users in the U.K., Tecmark discovered the true extent to which people now reply on their mobile device. As soon as they wake up, at around 7.31am, users check emails and social media before even getting out of bed.

Other tasks that were found to be most popular in the mornings were checking train times, personal banking and updating Instagram.

Over the course of a week, smartphone users in the U.K. pick up their phone more than 1,500 times and use it for an average total of three hours and sixteen minutes every day.

"Smartphones are an easier way to access information and our friends through the Internet. For most of us, it's now second nature," said Richard Heyes, Managing Director of Tecmark. "And certainly we're not surprised to see this huge reliance on our handheld devices. But many people may not realize just how many times a day they check their phone or carry out a simple task on it. It's so much easier checking your phone for Facebook updates rather than waiting for a desktop or laptop computer to load - we don't have that much time in the mornings."

In fact, the study found that desktop or laptop computers are used for just 140 tasks per day, nearly half that carried out on mobile.






Tags: mobile usage, smartphone, U.K.








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