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BizReport : Social Marketing : October 06, 2014

Study: 56% use Facebook for social login

Social networks aren't just for sharing information with friends. That's the takeaway from new Login Radius data, which showing a growing number of consumers are also using social networks to login to other sites - ecommerce, email, etc.

by Kristina Knight

About one-quarter of consumers are now using Google+ for social login (24%) but more than half are using Facebook (56%).

According to new data out from Login Radius younger consumers are adopting social logins faster than their older counterparts. About one-third of both 18-25 year olds and 25-35 year olds have adopted social logins, for example, while fewer than 20% of either Gen Xers and Boomers have done the same. Other interesting findings from the report include:

• Both Facebook and Google+ have seen decreases in market share
• 51% of females, 49% of males have used social login
• 67% use social login from PCs
• Fewer than 15% use Android or iOS devices for social login

As for which regions of the globe are more likely to use which social networks to login, Asian and European countries are most likely to use Facebook or Google+, with a gap of about 30% points between leader Facebook and G+; similar numbers are found in North America. Interestingly South Americans are closest in their social login use - with about 45% using Facebook and nearly 40% using Google+.

As for social sharing, Facebook still leads that sector with a 56% market share followed by Twitter (12% share) and G+ (7% share).

Image via Shutterstock

Tags: ecommerce, Login Radius, social login, social networking, social sharing

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