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BizReport : Trends & Ideas : October 12, 2014


Number of toddlers using tablets has risen significantly

Toddlers are increasingly honing essential learning skills on tablets at home, and are using them more than teenagers, according to new research from Ofcom.

by Helen Leggatt

Ofcom's 2014 'Children and Parents Media Use and Attitudes' report uncovers the rise of tablet ownership in households with children. Whereas in 2011 less than 1 in 10 households with children had a tablet, that figure has now risen to 7 in 10.

Furthermore, access to a tablet among 5-15 year olds has risen from 51% in 2013 to 71% this year. Among very young children, between the ages of 3 to 7, 65% have access to a tablet at home.

The number of children who have their own tablet is also rising. Today, 11% of 3-4 year olds, 23% of 5-7 year olds, 34% of 8-11 year olds and 43% of 12-15 year olds has their own device.

The popularity of tablets among children is contributing to the declining number that has a television set in their bedroom. In 2009, two-thirds of children had a set in their bedroom but that figure has dropped to 46% this year.

However, despite declining numbers of television sets, children say they would miss television (34%) more than their tablet (15%) or games console (11%). And, children between the ages of 5 and 15 still spend more time watching television each week (14.6 hours) than any other media activity.

While Ofcom's study suggests that children are honing essential skills such as numbers, sounds and reading through their use of a tablet, a survey by Internet blocking service Webtrate found that parents are concerned social media is distracting children from their studies and homework, both of which are increasingly reliant on having Internet access.






Image via Shutterstock

Tags: children, mobile, tablet, technology, trends, UK








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