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BizReport : Mobile Marketing : October 30, 2014

Mobile Roundup: iOS users converting more, device adoption continues to grow

While both men and women are making mobile purchases, one new report shows which gender is most likely to complete a mobile purchase - and for how much. Another report breaks down how mobile devices are changing how brands should look at ecommerce.

by Kristina Knight

First, Fiksu has released their September Index which indicates that continued strong adoption of smartphones - including the new Apple iOS offerings - are driving down the Cost Per Loyal User Index (-21%) while the Cost Per Launch Index increased by 36% month-over-month and 48% YoY.

"The escalating year-over-year growth of mobile devices, apps and media costs highlights the immense opportunities and challenges facing marketers today," said Micah Adler, CEO of Fiksu. "The launch of a new iPhone and iOS in September only sets the stage for app marketers as they head into the busy holiday season. We expect to see even more activity as a result of the new iPads and Android devices from Samsung and Google's Nexus family in the coming months."

Meanwhile AppLovin has released a mobile spending study which indicates iOS users are converting more than Android users, and that women are more likely than men to make purchases, not matter which operating system is used. Some interesting takeaways from their report include:

• Android users click more often than iOS users
• iOS users convert more than Android users
• iOS users spend more per purchase than Android users
• Women spend just over $20 per purchase via iOS, just under $20 via Android
• Men spend just over $15 per purchase via iOS and just under $15 via Android

Image via Shutterstock

Tags: AppLovin, Fiksu, mobile demographics, mobile marketing, mobile trends, mobile use trends

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