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BizReport : Mobile Marketing : October 06, 2014

Mobile increasingly important to air travel passengers

Mobile devices are increasingly becoming an integral part of air travel, according to new research from airline technology firm SITA, with the vast majority of travelers carrying such devices and wanting to use them to improve the travel experience both on the ground and in the air.

by Helen Leggatt

Almost all (97%) of the 6,000 air passengers surveyed, across 30 airports, now carry a mobile device, be it a smartphone, tablet or laptop, found SITA's research. Twenty percent carry all three.

And, those passengers want to be able to use their devices both in the airport and in the air. More than half (57%) of travelers said they want mobile applications to help them find their way around airports, and half said they wanted to use their device for such activities as entering a business lounge or boarding a flight.

While in the air, 54% want to be able to send emails, texts and make and receive calls while 45% said they would like to use their device to make mobile payments for items such as food, drinks and duty free purchases.

More than three-quarters (76%) of air travelers use airline apps - for 43% this has improved their travel and planning.

Results of SITA's 'Passenger IT Trends Survey' highlight the "growing importance of the tech-savvy passenger" and even reveals that wearable devices are also becoming accepted with more than three-quarters (77%) of passengers indicating they were happy for the technology to be used by airline and airport staff.

"Travel is better with technology. And tech-savvy passengers expect more personalized apps and services consistently delivered on the web, to their phone or tablet," says Francesco Violante, Chief Executive Officer, SITA. "As new technologies such as wearable tech, NFC and iBeacons become commonplace, they present a great opportunity for airlines and airports to engage directly with their passengers to provide efficient services throughout the journey."

Image via Shutterstock

Tags: air travel, airports, apps, mobile, travel, trends, wearable technology

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