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BizReport : Trends & Ideas archives : October 29, 2014

India tops Nielsen's Q3 Global Consumer Confidence Index, pessimistic Italy at bottom

Asian countries occupied the top four positions in Nielsen's latest Global Consumer Confidence Index and confidence rose in the U.S. Meanwhile, Italy languishes at the bottom and is the most pessimistic.

by Helen Leggatt

While some of the largest Asian economies remained well below the worldwide average in Nielsen's Index, such as South Korea which had dropped back one point to 52, it was countries in the Asia region that featured in the top spots. India's Index score of 126 for Q3 2014 was slightly down on the previous quarter (-2) but the country topped the Index followed by Indonesia (125 / +2), Phillipines (115 / -5) and (Thailand / +8).

Of the top 10 in Nielsen's Q3 2014 Global Consumer Confidence Index, six Asian countries were present.

Australia saw the biggest increase in confidence from the previous quarter, up 12 points, followed by Slovenia (+9) and Thailand (+8). Meanwhile, Chile saw the sharpest drop in confidence, down 7 points, followed by the Philippines (-5) and Italy (-4) and Ukraine (-4).

Italy features at the very bottom of the Index with a score of 47.

"Outside of North America, a range of region- and country-specific factors are translating into weaker and more uneven improvements in consumer confidence," said Louise Keely, senior vice president, Nielsen, and president, The Demand Institute.

"Europe is being directly affected by the geopolitical crisis in Ukraine and is also at a critical policy juncture concerning steps to prevent deflation and improve growth. Among major emerging economies, while India is displaying renewed potential for accelerating growth from its new government, China is moving in a different direction as it re-orients its economy toward greater domestic consumption."

Milind Arvind Ketkar /

Image via Shutterstock

Tags: Asia, consumer confidence, Europe, global, North America

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