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BizReport : Mobile Marketing : October 07, 2014

Global study reveals Android gaming preferences by country

Businesses looking to gamification to lure in consumers have a huge market to target, as do game developers, but new research shows that where your gamers are located has a huge bearing on the types of games they enjoy.

by Helen Leggatt

Across the globe, gamers average about 37 minutes each day playing games, according to new research from mobile analytics firm Flurry.

Their analysis of 60,000 Android devices found that gamers in the U.S. spend the most time mobile gaming (52 minutes each day) compared with 47 minutes in Germany and 29 minutes in China, the shortest time of the countries involved.


Just as the amount of time spent gaming varies among countries, so does the type of games that are the most popular.

- German Android users love quizzes and puzzles - data revealed 66 monthly sessions in 'Brain and Puzzle' games, 154% more than the global average of 26;

- Indian Android users prefer 'Card Games' such as poker and solitaire, generating 119% more sessions in this category than the global average;

- 'Word Games' are popular among Italians;

- It's no surprise that 'Fantasy Football' is a favorite among Brazilians;

- South Koreans head to Kakao to play 'Arcade Games'; and,

- Russians like to try their hand at classic casual games with a physics element.

"So it turns out that while we all speak the language of gaming, distinct dialects exist," says Flurry's Jarah Euston. "It's no surprise that international blockbusters like Angry Birds, Hay Day, or Game of War fall into the most-played categories. With the global gaming market expected to reach $24B by 2017, there's plenty of room for both international standard-bearers and local delicacies alike."

Bloomua /

Image via Shutterstock

Tags: apps, game industry, gamification, mobile, research

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