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BizReport : Ecommerce archives : October 01, 2014

Consumers turning from coupon clipping to coupon clicking

Consumers are increasingly moving from clipping coupons to clicking coupons, as the findings of a new in-app ScanLife survey reveals.

by Helen Leggatt

Of the more than 15,000 people who responded to a survey inside Scanbuy's ScanLife app during June, 2014, more than half (51%) said they use coupon apps once or twice a month. A fifth (20%) are more regular users, using such coupons on a daily basis.

Furthermore, almost half (47%) of respondents are "sometimes" motivated to try out a new product after receiving a coupon or discount, while 23% said they "almost always" will.

"Our survey of ScanLife users demonstrates the ever-increasing influence of smartphones on consumer shopping behavior and attitudes," said Maryann Moschides, vice president of marketing at Scanbuy. "Marketers should take note that the majority of mobile consumers are hungry for personalized deals and promotions from their favorite brands to help them save money and discover new products and services."

Key findings from the survey include:

- Top product categories for coupon use are food/beverage (55%), apparel (15%) and electronics (13%);

- 38% use coupons weekly;

- New product investigation is conducted online by more than half (56%) of consumers while 20% scan a product barcode and 15% visit a store;

- Coupons and discounts was what three-quarters (75%) of respondents wanted from scanning a barcode followed by new product information.

Scanbuy's infographic can be viewed here.

Tags: apps, coupon use trends, ecommerce, mobile

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