Adyen: M-Comm set to explode in Asia

Quarter over quarter Adyen's numbers indicate payments made via mobile device increased from 21.5% (Q1) to 23.3% (Q2); perhaps even more interesting is that the Asian marketplace has seen mobile payment growth explode. Year over year mobile payments increased 58% in Asian countries; 17% of online payments are now made via a mobile device in Asia.

Europe remains the mobile payments king with 24% of online payments made via mobile device. Other interesting findings include:

• Online payment authorizations are higher on mobile: 88% average vs. 86% average via desktop
• Consumers purchased more via smartphone than tablet during Q3 for virtual goods
• Consumers purchased more via tablet than smartphone for physical goods
• Desktop remains highest for both physical (71% of purchases) and virtual (72% of purchases)
• 57% of all mobile payments (July to September) were made via smartphone, 43% via tablet

"The future belongs to businesses that will continue to adapt to local mobile payment preferences and streamline the checkout flow. Evernote, for example, saw an uplift of 10% after implementing a mobile-optimized checkout for Alipay, the most popular online payment method in China," Roelant Prins, Chief Commercial Officer, Adyen, said.

Image via Shutterstock

Tags: Adyen, ecommerce, m:commerce, mobile commerce, mobile marketing