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BizReport : Advertising archives : October 13, 2014

Ad Roundup: Tools to assist staff

This week a trio of tools are releasing to offer sales and customer service teams an assist. Details follow:

by Kristina Knight

First, from D&B Hoovers, formerly Avention, an ROI Calculator that takes some of the guesswork out of Big Data. Their new release allows sales pros to evaluate sales team and individual performance to determine productivity. This kind of insight can also help teams become more productive, pointing out weak areas, reducing costs and driving more revenue.

"In business today, now more than ever, data plays a key role meeting business goals," said Steve Pogorzelski, CEO, Avention. "The ROI Calculator demonstrates that, by showing how real-time data awareness during the sales engagement process can lead to increased revenue and productivity within the enterprise."

Meanwhile ServiceSource has launched a customer service app via the Salesforce1 Platform. Through the app businesses can monitor customer 'health', or how consistently shoppers use products, streamline user experiences, create success plans to identify shoppers' product journey and create stronger engagement by interacting with shoppers in the way they want to be contacted.

"Today's customer success teams need purpose-built tools that complement their existing CRM systems so they can deliver a high-value customer experience at every touch point after the initial sale," said Jim Dunham, President of the Cloud & Business Intelligence Business Unit of ServiceSource. "Based on our 14 years of experience with the Global 1000, the ServiceSource Customer Success App incorporates industry best practices, account specific success plans and deep usage analytics to build and scale customer success operations across an entire customer base. Customer success teams are empowered to drive the right interactions at the right time in order to increase retention and maximize customer lifetime value."

Finally, today marks the launch of Brainshark's Sales Accelerator. The sales enablement platform offers sales staffs continuous access to content and insights through which they can interact with leads and customers.

Through the platform sales pros can quickly create video content, delivered in context to representatives; the platform also offers one-click sharing, simple search and detailed analysis.

Image via Shutterstock

Tags: Avention, Brainshark, customer service tools, sales professionals, sales tools, ServiceSource

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