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BizReport : October 29, 2014 Archive

October 29, 2014 Archive

Ecommerce | October 29, 2014

Study finds omnichannel strategy can drive more revenue

There are two new studies out this week that indicate a multi- or omni-channel strategy can help retailers drive local traffic to their stores - rather than into online boutiques. Even 'boutiques' the size of Amazon. G/O Digital researchers looked at both omnichannel campaigns and local mobile strategies to come to their findings. >>

Social Marketing | October 29, 2014

Top 3 tips to win with social this holiday season

We're still a month away from Thanksgiving, but many retailers and brands are already in the midst of their holiday season campaigning. One expert believes social could be the way more brands connect and engage. Here are Engagor's top 3 tips to win with social this holiday season. >>

Advertising | October 29, 2014

Top 3 tips to improve multichannel strategy

Nearly three-quarters of consumers say they 'expect' to see in-store products on websites and about half say they want to be able to buy a product online and then immediately come to the store to pick it up according to research. This kind of cross channel experience, however, is causing some retailers to struggle. >>

Loyalty Marketing | October 29, 2014

Survey: Loyalty club members visit sites more often

New data out from Huzzah Media underlines the importance of loyalty programs for retailers. According to their study of retailers on their platform, those with loyalty programs are seeing club members visit and return to store sites more often. >>



Trends & Ideas | October 29, 2014

India tops Nielsen's Q3 Global Consumer Confidence Index, pessimistic Italy at bottom

Asian countries occupied the top four positions in Nielsen's latest Global Consumer Confidence Index and confidence rose in the U.S. Meanwhile, Italy languishes at the bottom and is the most pessimistic. >>

Advertising | October 29, 2014

Familiarity can breed contempt when it comes to ad retargeting

Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a product can do more harm than good, according to new research from InSkin Media and RAPP Media. >>