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BizReport : October 28, 2014 Archive

October 28, 2014 Archive

Ecommerce | October 28, 2014

Consumers comfortable leaving online shopping for Christmas gifts until last minute

Consumers feel more confident leaving the ordering of Christmas gifts online as late as possible but will blame retailers if items are not delivered in time, according to new research. >>

Email Marketing | October 28, 2014

What will Google Inbox mean for marketers?

Google has announced a beta version of a new email product called Inbox. When, or rather if, the new email tool is rolled out, what will it mean for marketers? >>

Ecommerce | October 28, 2014

Halloween is the biggest make-up event of the year on YouTube

Beauty videos are a popular topic on YouTube but, according to recent figures released by Google Think Insights, Halloween is when make-up tutorials are at their most popular. >>

Research | October 28, 2014

Study: 1/3 of businesses need to improve analysis coordination

Business to business brands need to do a better job of strategizing how they approach campaign measurement. That's a key takeaway from a new Corporate Visions survey which indicates more than half of B2Bers believe their conversation strategy is strong, but that the analysis that backs up some decision making needs a tune-up. >>



Mobile Marketing | October 28, 2014

Study: Millennials do more, Gen Xers spend more time via mobile

Mobile devices grow more common every day but there is new data showing how small differences in mobile habits are setting the generations apart. For example, Millennials are doing more via mobile than ever before, but Gen Xers are spending more overall time on their mobile devices. >>

Social Marketing | October 28, 2014

Study: SMB big spenders pushing social media

Small businesses who spend more overall on advertising are pushing a good proportion of their budgets toward social media. That's the takeaway from new data out from BIA/Kelsey, which indicates SMBs who spend over $25,000 per year on advertising will push just over 17% of their budgets into social media. >>