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BizReport : October 15, 2014 Archive

October 15, 2014 Archive

Trends & Ideas | October 15, 2014

Yahoo: Premium placements crucial for brands

In a recent study Yahoo found premium ad placements have stronger emotional resonanace and higher fixation rates than non-premium placements. Researchers believe these responses are based on the visual and editorial quality of the ads. >>

Advertising | October 15, 2014

Online Roundup: Data, cross-device and automation

Three releases into the online space this week are focused on small businesses ability to manage their time, data and devices. Details follow: >>

Social Marketing | October 15, 2014

Ad Roundup: Social media and increased analysis

Two funding rounds will help online brands better tackle the social aspects of their marketing plans, and an acquisition positions one hub with better analytics. >>

Ecommerce | October 15, 2014

Study: In-store experience must begin tying to online experience

The advent of online shopping has changed the way many consumers shop for or research products. Now, according to a new study, the online shopping experience is changing the way shoppers want to be engaged while in stores. >>



Mobile Marketing | October 15, 2014

Mobile gamers' spending and behavior highlighted in new study

A new study from Everyplay, the mobile-sharing division of game engine marker Unity, reveals who spends the most on mobile games and how they find new games to play. >>

Social Marketing | October 15, 2014

Janrain report tracks continuing rise in popularity of social logins

The popularity of social logins continues to grow, according to customer profile management firm Janrain's latest report, with Facebook's market share increasing for the second consecutive quarter. >>