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BizReport : October 14, 2014 Archive

October 14, 2014 Archive

Research | October 14, 2014

Study: Millennial moms interested in health, beauty, comfort

Turns out Millennial moms may be less like their non-kid counterparts and more like both Gen-X and Baby Boomer counterparts than we thought. New data out from Exponential Insights sheds like on just what Millennial moms want. >>

Internet | October 14, 2014

Top 5 tips to increase online security

Just as we change out batteries in smoke and carbon dioxide detectors when the calendar springs forward or falls back, RoboForm is reminding all of us to take a harder look at our online security. October is National Cyber Security Awareness Month, and RoboForm is releasing their top tips to improve our online security. >>

Social Marketing | October 14, 2014

Study IDs best time to advertise on Facebook

Facebook may not be quite the buzzword it was in 2012, but the social giant still carries weight. Consumers go there to connect with friends and family, brands to there to find rich data about their target markets. But, according to one new report, brands could miss the Facebook mark this holiday season. >>

Ecommerce | October 14, 2014

Reports: Mobile, social hot for the holidays

Look for more conversions this holiday season from the mobile and social sectors. That is the takeaway from new data out from MarketLive. According to their forecast about one-third of holiday shoppers will buy gifts via mobile devices while nearly half say they're likely to buy based on social media referrals. >>



Mobile Marketing | October 14, 2014

Mobile the device of choice among Millennial Moms

Millennial moms are empowered by technology, finds a new study Millennial Media for mobile ad agency Ansible, and use several devices depending on their location. >>

Ecommerce | October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up. >>

Mobile Marketing | October 14, 2014

Google app aims to help marketing newbies learn the basics

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