BizReport : October 13, 2014 Archive

October 13, 2014 Archive

Advertising | October 13, 2014

Ad Roundup: Tools to assist staff

This week a trio of tools are releasing to offer sales and customer service teams an assist. Details follow: >>

Advertising | October 13, 2014

Facebook launches ads with hyper-local focus

Facebook has introduced new ads that will make targeting more precise and increase reach by allowing businesses to select a radius in which they want to advertise. >>

Ecommerce | October 13, 2014

Is your lack of payment options causing shoppers to abandon purchases?

New research from ecommerce payment firm Skrill found that over a quarter of online shoppers abandon a purchase because their preferred method of payment is not available. >>

Ecommerce | October 13, 2014

Forecasts predict strong holiday shopping season

Over the past ten years holiday shopping in the US has been strong - records have been set for ecommerce nearly every year and offline shopping has continued to show steady growth. Some experts predict more of the same this holiday season - more shoppers, more spending but may not a record breaking year. >>

Advertising | October 13, 2014

Expert's advice to better use programmatic

For the past couple of years businesses around the world have begun pushing more of their ad dollars into the programmatic space - bidding on ads to keep budgets in check, bidding on ad placements and even content-based placements have become quite attractive. One expert offers his advice to brands for the upcoming holiday season. >>

Ecommerce | October 13, 2014

Study: Retail slumping post back-to-school

The back to school shopping season didn't set any records, and since moms and dads stopping buying clothing, paper and pencils, retailers have seen a slump in sales. That according to new data out from Euclid. >>