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BizReport : October 10, 2014 Archive

October 10, 2014 Archive

Mobile Marketing | October 10, 2014

Mobile shoppers struggling with apps and want in-app customer care

Consumers are increasingly using mobile apps to help them in their shopping journey but, according to new research from Contact Solutions, those mobile shoppers have high expectations when it comes to customer care. >>

Mobile Marketing | October 10, 2014

Study reveals how many times a day Brit smartphone users pick up their device

Between the moment they wake up, to the time they go to bed, the average smartphone user in the UK carries out a whopping 221 tasks on their device every day, according to new research released by TecMark. >>

Loyalty Marketing | October 10, 2014

Top 3 tips to improve loyalty program engagement

Brands and retailers need to offer rewards that their customers are already collecting to make them relevant and enticing. The best way to do this is to partner with a multi-currency partner to allow consumers a variety of options. There is an enormous opportunity for retailers to attract customers, potentially millions of them, simply by dangling "the carrot" of everyday earning opportunities. >>

Internet | October 10, 2014

Expert: Call intelligence isn't just about attribution

While the majority of marketers have become comfortable with online marketing, call intelligence is still relatively ignored - and it can come off as complex and intimidating for marketers. As a result, I think the industry will be focused on building toolsets that make it more simple for all marketers (B2C and B2B) to track and optimize for inbound calls. >>