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BizReport : October 9, 2014 Archive

October 9, 2014 Archive

Email Marketing | October 09, 2014

Top 3 tips to make holiday email campaigns more strategic

Email continues to be a go-to for brands around the world. But although most savvy brands follow 'white-hat' email strategies, there is more that can be done to increase email engagement and campaign ROI especially over the busy holiday season. Email frequency increases significantly during the holiday season, but marketers must balance the need to send more messages with the risk of spam complaints, higher unsubscribe rates, and customers having a frustrating user experience. One expert shares his top three tips to improve email strategy over the holidays. >>

Loyalty Marketing | October 09, 2014

Retailers: Why you need everyday earners not just occasional shoppers

Retailers have many programs, channels and strategies to get more shoppers through their doors. However, in the shuffle of opportunities some may have forgotten one key: that people who return time and again, even if they only spend a few dollars each time, can be just as important as those who drop $100 on every visit. >>

Internet | October 09, 2014

Expert: Brands need call intelligence

The mainstream adoption of smartphones is transforming the way consumers discover and interact with brands. With just the tap of a button people can make a purchase or connect directly with a company, which is contributing to the massive increase in mobile searches and inbound calls to businesses. >>

Mobile Marketing | October 09, 2014

Lack of mobile tech costing restaurants millions per year in revenue

Restaurants that fail to implement technology to speed up bill payment, personalize service and increase loyalty are missing out on millions per year in revenue, according to new research commissioned by Edelman Berland and released by Velocity. >>



Ecommerce | October 09, 2014

Consumers want, and will use, live chat customer service on mobile

New research from customer engagement firm Moxie reveals that live chat as a customer service channel should not be limited to websites as more mobile users now expect the option to be available to use from their devices. >>

Ecommerce | October 09, 2014

British retailers pool data to fight fraud

A new fraud and loss prevention coalition has been formed in the UK managed by anti-fraud specialist Transactis. The data sharing platform aims to improve retailers' ability to identify potential fraudsters across multiple customer touch points. >>