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BizReport : October 7, 2014 Archive

October 7, 2014 Archive

Advertising | October 07, 2014

Top 3 2015 prep tips

Halloween is right around the corner and before we know it, 2015 will have arrived. One expert offers his top 3 tips for marketers to get ready for the New Year. >>

Research | October 07, 2014

Study: Indie-workers pushing US economy

Independence comes in all genders, ages and locations -- from Boomer to Millennial, urban to rural, from full-time independent work to part-time as side-gigs -- with differing motivations leading workers to choose independent work. According to one study following the trend of freelance/entrepreneurial work is helping to push the US economy. >>

Advertising | October 07, 2014

Ad RoundUp: Email, Data, Mobile enhancements

In today's roundup: data and mobile enhancements and a new way to pay for email campaigns. >>

Mobile Marketing | October 07, 2014

Global study reveals Android gaming preferences by country

Businesses looking to gamification to lure in consumers have a huge market to target, as do game developers, but new research shows that where your gamers are located has a huge bearing on the types of games they enjoy. >>

Trends & Ideas | October 07, 2014

B2B procurement officers shun supplier websites for purchase research

Business-to-business buyers are increasingly turning to the Internet to research the best products for their company however, according to Acquity Group's annual 'State of B2B Procurement' study, many are turning to third-party websites to research rather than suppliers' due to a gap in information availability and ease of use. >>

Ecommerce | October 07, 2014

U.K. university students head to High Street, not online, for clothing

Freshers week is over in the U.K, and it is time for new students, and those returning, to knuckle down to study. And, while their budgets may be somewhat frugal, those students will be doing some clothes shopping between lectures and assignments. But where are they shopping? >>