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BizReport : Research archives : September 30, 2014

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their favorite pastimes there is watching video.

by Kristina Knight

A new study out from Goo Technologies indicates a majority of Americans believe mobile and video advertising 'are the future' of advertising. Goo's research shows nearly all (98%) Americans surveyed believe mobile and video will become leaders in advertising formats while pop-up ads would disappear (71%).

"We commissioned this research to find out what types of advertising are resonating with American consumers," said Ola de Freitas, founder and CEO of Goo Technologies. "The findings are very much in line with what we have been hearing from decision-makers in the advertising and publishing world. Mobile and video are leading the way at the expense of static banner and display ads. At Goo Technologies, we're focused on working with brands to build amazing, interactive 3D ads for that are truly engaging for consumers."

Some interesting takeaways from the report include:

• 58% believe the next 10 years will provide marketers with more consumer data
• 52% believe demographic targeting will improve
• 44% believe most billboards will become animated
• 43% say geolocation tools will help purchase predictions

As for the ad formats that are most likely to survive - which could be an indicator to which types of advertising consumers find engaging - both mobile and video captured 94% of the vote followed by contextual ads (93%), native (93%) and 3D formats (90%). In-text, banners and pop-ups were deemed least likely to survive the next decade.

Image via Shutterstock

Tags: advertising trends, Goo Technologies, mobile ads, mobile marketing, video marketing, viral marketing

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