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BizReport : Loyalty Marketing : September 04, 2014

Survey: Incentives are engaging

Incentives have been around as long as any kind of marketing, but it turns out these old ways of engaging customers are still working. That, according to new data out from Dailybreak. According to their recent survey incentives are a good way to engaging loyalty/reward club members.

by Kristina Knight

Think incentives when marketing talk turns to loyalty and engagement. That's the takeaway from the new Dailybreak Brand Engagement Survey which indicates brands who offer coupons/discounts for enrollment into loyalty programs are seeing increase loyalty (i.e. engagement) from their customer lists. What's more the engagement is happening across age demographics.

"Customers crave engagement, and brands desire loyalty: making these ends meet is critical for building a strong following that translates into sales and subsequent purchases, either online or in-person," said John Federman, chairman and CEO of Dailybreak Media. "At Dailybreak, we are always channeling results stemming from deep analytics that give us insights into what consumers want and how they want to interact with the brands they follow. This new survey shows that customer loyalty programs are the cornerstone for any engagement initiative, and as we have seen with our gamified campaigns, rewarding consumers with incentives to prolong that engagement or make a purchase is essential to cultivating strong brand awareness and allegiance."

Some interesting takeaways from the report include:

• 83% of respondents belong to at least 1 loyalty/reward program, 13% belong to 5 or more
• 64% of millennials say reward programs push their online brand interaction
• 79% of Gen-Xers and 66% of Baby Boomers say the same
• 58% buy from loyalty program stores at least monthly
• 65% of Gen-Xers buy from a loyalty program store at least monthly
• 60% of Baby Boomers say the same

Image via Shutterstock

Tags: Dailybreak, ecommerce, incentive advertising, loyalty marketing, loyalty program trends

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