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BizReport : Blogs & Content archives : September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks.

by Kristina Knight

Consumers want to share. We've known that for a while - from selfies to oversharing about their kids or venting about customer service. But new data out from Dailybreak Media indicates consumers also want to share the good - images of products, their reviews and other content they create themselves.

"Today's advertising campaigns are likely to fail if they're static, standalone executions that don't drive consumers to engage with the brand beyond a cursory glance," said John Federman, chairman and CEO of Dailybreak Media. "Through the implementation of gamified campaigns, whereby brands introduced a mechanism encouraging users to share content, we see that today's consumers want deeper engagement with the brands they love. With the right platform in place, content sharing is seamless, credibility is established and viral distribution is practically guaranteed."

Some interesting takeaways from the report include:

• Gen-Xers are most likely to use/share via social media
• 59% of all surveyed say friends' post are 'very credible'
• All demographics are likely to share via social media, Gen-Xers are likely to share the most
• 70% say they share via social media 'once in a while', 11% do so 'all the time'

Image via Shutterstock

Tags: Dailybreak Media, social marketing, social networks, social sharing, social sharing tools

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