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BizReport : Social Marketing : September 15, 2014

Study: SMB's pushing the social media spend

Many small business owners are looking to the social space, specifically Facebook, to increase their profile locally. That's the word from researchers with BIA/Kelsey's Local Commerce Monitor 18 report, which finds SMBs are using social media more than any other media to promote their business and connect with consumers.

by Kristina Knight

Along with teens and grandparents, some of the highest adopters of social media...are businesses. That according to the LCM 18 out from BIA/Kelsey, which shows small businesses are using social media to promote their businesses to consumers more than other mediums. Not only are they on social media, they're putting a higher percentage of ad dollars into social media than any other medium.

Some interesting takeaways from the report include:

• 55% of SMBs are using Facebook, 20% have run a Facebook ad or promoted a Facebook post
• SMBs report spending just over 20% of total media budgets on social media (prior 12 months)
• 74% say they've used Facebook to promote their business

"It's evident from LCM 18 that social media has become a pivotal media for SMBs," said Steve Marshall, Director of Research, BIA/Kelsey. "Social media is not only number one in terms of utilization by SMBs, it is also number one in share of SMB media spending."

The survey covers not only social media spending but also traditional media, local directories, giveaway items as well as online an mobile spending.

Image via Shutterstock

Tags: BIA/Kelsey, facebook ads, SMB trends, social ads, social marketing, social media spending

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