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BizReport : Blogs & Content archives : September 23, 2014

SMB Roundup: Launches to simplify content, listings

Small businesses may benefit from two releases into the online space. One simplifies how SMBs create and manage online listings while the other is a content management solution set up to score branded content.

by Kristina Knight

First, Local Market Launch is releasing into the online space to that allows SMBs to easily get their business listings online and keep listings updated. Through the platform SMBs receive can access TruPoint Synchronization tool and easily integrate data solutions across API. The platform also offers an assist with pricing and a verification wizard.

"We have always had a parallel focus on delivering a solution that helps SMBs get found everywhere their customers are searching, while also making it easy for our channel partners to manage their clients' business listings across all relevant digital channels," explained Brian Coryat, founder and CEO, Local Market Launch. "The enhanced services we are rolling out address both of these goals. They also offer our channel partners the flexibility to creatively integrate these new solutions within their unique SMB platforms."

Meanwhile Conductor and Adobe have partnered to create the Conductor Insights with Adobe platform which scores brands' online content. Their Content Health Score provides a score based on a 100 point scale that rates content performance; it also helps content creators quantify the quality of content created.

Conductor's CEO Seth Besmertnik said, "We are proud to be first-to-market with this new Adobe integration. Marketers now have the most sophisticated means to drive effective content strategies and ROI to their businesses."

Image via Shutterstock

Tags: branded content, business tools, Conductor, LocalMarketLaunch, online directory listings, SMB tools

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