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BizReport : Advertising archives : September 03, 2014

RoundUp: Cart recovery and a social acquisition

New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business.

by Kristina Knight

First, from Bronto, a cart recovery application for retailers. The tool allows retailers to send personalized messages to shoppers who have abandoned carts online; the messages are automated so there is very little time suck for the retailer.

"Commerce marketers need sophisticated tools to meet the growing challenges of connected and easily distracted consumers who expect personalized, relevant marketing," said Bronto CEO, Joe Colopy. "In today's multi-device, multi-channel shopping environment, identifying easy to implement solutions that help convert shoppers to buyers is critical. Cart Recovery was designed with that purpose in mind."

According to a Forrester Research report up to 70% of online shopping carts are abandoned, and a study from Magento and Bronto finds up to 85% of shoppers find cart reminders 'helpful'.

Meanwhile, Mixpo has acquired ShopIgniter; the most will solidify Mixpo's presence in the online ad space. Mixpo is a leader in video advertising; the Shopigniter acquisition will push their strength in video on to social and mobile.

"With Facebook and Twitter's increasing focus on video and the overall growth in mobile advertising, we saw an opportunity to integrate ShopIgniter's social and mobile capabilities with Mixpo's multiscreen video ad platform," said Jeff Lanctot, President and CEO, Mixpo. "ShopIgniter has a tremendous product and a great team. We're happy to welcome ShopIgniter employees to Mixpo, and know that our clients will be the beneficiaries of our combined efforts."

According to a recent BI Intelligence report mobile and online video ad spending is expected to jump more that 100% (2013 to 2016).

Image via Shutterstock

Tags: advertising, Bronto, ecommerce trends, email marketing, Mixpo, shopping cart recovery, video advertising

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