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BizReport : Research archives : September 08, 2014

Report: Employees not engaged with their company

Businesses may be losing out not only on revenue but on engaging brand advocates - because they aren't engaging their employees. That's the takeaway from a new RoundPegg study which indicates 3 in 5 businesses are missing opportunities to engage their employees.

by Kristina Knight

Results from RoundPegg's first State of the Empoloyee Engagement survey are in, and according to the numbers businesses are missing the boat when it comes to engaging their employees.

Workers, be they sales staff or office support, have the potential to be huge brand advocates by telling friends or family about their work environment, but also about upcoming promotions and events. Sales staff are even more important to engage because they are the 'face' outsiders attach to a business. Unfortunately many businesses are missing opportunities to use engaged employees:

• 3 in 5 companies aren't driving employee engagement
• 70% of US workers are disengaged with their business
• 82% of companies say their workers 'don't feel' engagement efforts are effective

"To get a proper grasp on employee engagement levels in your organization, [businesses should measure] engagement via an engagement survey at least quarterly (if not more frequently), and complimenting your engagement surveys with "pulse" surveys to follow up on specific issues that the primary engagement survey unearths," writes RoundPegg. "Engagement is personal and fluid. Each time a company measures employee engagement, they will likely receive different results. This is because engagement is individual and it can be swayed by personal and business reasons, both micro and macro."

Tags: business tips, employee engagement, engagement trends, RoundPegg, SMB tips

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