RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce archives : September 19, 2014

Physical stores still popular with young fashion shoppers

Despite rising app and online use, the high street and shopping centers continue to be where youngsters choose to buy their clothes, according to new research from Voxburner.

by Helen Leggatt

In a survey of 800+ 16-24 year-olds in the UK, Voxburner found that 44% mostly purchase their clothing on the high street or in malls. Popular retail stores among this age group include Topshop, Primark, New Look and River Island.

Just over a quarter (28%) head online to buy the bulk of their wardrobe. The most popular websites to visit for fashion clothing include Amazon, eBay, and ASOS.

"Fashion has always been important to young people and many high street focused retailers will be encouraged to see bricks-and-mortar stores retain their relevance for this generation," says Luke Mitchell, Head of Insight at Voxburner. "From shopping malls and high street stores to supermarkets and charity shops, young people are prepared to shop around to find what they are looking for."

However, youngsters are also integrating technology into their clothes shopping experience with just over a quarter (28%) using an app for an online retailer at least once a fortnight and 36% have used an app for a high street store in the last month. Just 18% have used a shopping center app.

Image via Shutterstock

Tags: ecommerce, in-store, mobile app, online, retail, trends, UK

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.