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BizReport : Mobile Marketing : September 12, 2014


Mobile key for back-to-school finds survey

While most people are finished with back to school shopping, the work isn't finished for retailers or metrics firms who are looking to Back to School (BTS) shopping as an indicator of what to expect during the upcoming holiday shopping season. RadiumOne polled consumers as to their plans for back to school buying.

by Kristina Knight

Mobile is fast becoming a go-to device for shoppers - even those who are buying in stores. From checking off shopping lists or uploading mobile coupons to physically buying items, more shoppers are turning to mobiles for help.

New data out from RadiumOne shows a majority of shoppers are or will use mobile devices to help with their back to school shopping this year. Of those using mobiles about 37% are using mobiles to get coupons while shopping while about one-quarter (each) are reading product reviews, redeeming coupons or managing shopping lists.

Some interesting takeaways from the RadiumOne survey include:

• 27% of mobile users will share/have shared pictures/videos of purchases
• Facebook, Instagram and Twitter are the top sharing sites for these images
• 87% say they'll shop in-store
• 37% are shopping online
• Laptops rank as the top electronics buy

As for which offers are most appealing to mobile shoppers, about three-quarters are looking for percentage off discounts while just over half look for buy one/get one sales. About 40% look for free shipping offers.






Image via Shutterstock

Tags: back to school trends, m:commerce, mobile commerce, mobile marketing, RadiumOne








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