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BizReport : Social Marketing : September 15, 2014


Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time.

by Helen Leggatt

Here in New Zealand a new feature is being tested, one that allows a status to remain visible for a user-defined amount of time before disappearing. Facebook had earlier confirmed to Mashable that a small pilot would be running, and it has now been spotted by users in New Zealand.

The new feature comes in response to both users' requests and to keep Facebook in line with other popular chat apps, such as Snapchat, which Facebook attempted to purchase at the end of last year.

On Snapchat, people can see a photo sent to them by tapping on it and holding their finger down until it disappears, always within a few seconds.

In fact, Facebook has long been interested in what is widely known as 'ephemeral messaging', messages or images that self-destruct after a short time. Their 'Poke' app was the first attempt and, in June this year, Slingshot came on the scene followed, in July, by Bolt, a Snapchat-like messaging app for Facebook-owned Instagram.

dolphfyn / Shutterstock.com

Image via Shutterstock

Tags: chat apps, social marketing, social network, trends










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